Entrepreneurial Marketing Essay Example | Topics and Well Written Essays - 2000 words - 1

Entrepreneurial Marketing - Essay Example They also strive towards safeguarding the environmental safety by reducing the carbon print of the breweries and introducing various green technologies. These green technologies have earned them both local and international awards. The brewery can maintain a great sense of sustainability, community, and passion for the best ale. The recent industry trends report over the last five years produced by various independent bodies including SIBA indicates that there is a continuing success that is visible in the Ale sector with yearly growth and emerging categories often gaining their market share. One emerging market sector is in the growth of the 330ml packaged beer bottle. This is attracting a younger audience. Since Hobsons is in need of venturing into this market with a sub-brand, it requires ample market research and analysis. This paper seeks to fulfill that by developing a sub-brand that is not detrimental to the other brands of the brewery. It also seeks on the target audience and means of engaging them and marketing the product this new product in the market. The main consideration of this project is to come up with a sub- brand for Hobson brewery, which is not detrimental to the existing brand of the brewery. This is due to the emerging growth of the market for the 300 ml bottle of beer. This beer is attracting a younger audience of above eighteen years and considering that they make a high percentage of the total population in the area, tapping into this market is beneficial for the company. The brewery company has to come up with the best strategies to market and engage their target audience. They also aim at knowing what additional beer styles to create to maintain a competitive advantage. Moreover, they aim at coming up with a communication activity where they would gather the required feedback from the targeted market. The brewery also aims at coming up with promotional activity to ensure that they attract and retain more customers in their targeted